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Marketer
Oldies
Bob Brinker
Bob Brinker was
a successful and popular stock market guru that used to be featured on
the radio. Some would say that he was a triumphant bull that forecasted
the market for at least 9 years. When listeners called with sensational
schemes to retire at age 35 he grounded them by asking if they were
ready to ride out an extended bear market. He was not aiming to break
dreams, but focused on the reality of the stock market as he saw it.
Brinker was the
type of person that would disengage from directing people in a "Do
this" or "Do that" kind of fashion. He is well regarded for the time
that he suggested to millions of his listeners that a "correction"
coming on to the market could be as great as 40%; however, it wasn’t
that he made bold predictions, but rather his modest suggestion that
the market would under perform for an undisclosed period of time. His
subtlety was definitely an admirable trait that his fan base adored.
His methods for
making predictions were unique and thought provoking. For instance,
during the nineties, he warned that there would be a sign of a crash if
the exchanges pushed for extended hours to the trading day, with both
the NYSE and NASDAQ. It was at that time that Brinker stated that the
last time the NYSE extended hours was…you probably guessed it…1929, the
great market crash.
Brinker was
also wise in his implications. There was a time that he questioned why
the exchanges were doing this prior to the Y2K roll-over, thus
suggesting that there could be more difficulties than had been
initially disclosed.
While he did
not make a definite call to sell, Brinker certainly urged caution in
the grips of this market. From his tone, it sounded like he was
expecting the drop to continue for several months.
During that
time, Brinker suggested to listeners to use "dollar cost averaging" to
get into high-priced markets. After all, he felt that there was a
definite bubble that could burst at any moment. His strategies were
effective, in one instance, he told one caller that if he should buy
via dollar cost averaging, and if the market turned sour during that
same month, then he should "reverse this order," thereby, pulling out
his most recent purchase.
Brinker was a
wise person and it would have been nice to hear more of his insight,
but I believe that he is currently retired.
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