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Don Lapre
Don Lapre burst onto the infomercial scene in
the 1990's, selling his "Making Money" course which was his front-end
mechanism that sold for $39.95. It was designed to teach others
how to quickly become rich, just as he did. In the informercials,
he would often make reference to how he was once living in a
one-bedroom, studio apartment, and the secret to his success was made
possible by simply placing "tiny classified ads in newspapers", as he
would say in a high-pitch tone, which appeared to be an awkward attempt
to project forced enthusiam.
He would then go on to talk about how his service bureau could set up
1-900 numbers and that anyone could advertise them to get wealthy, and
that it was very easy to succeed, as long as they paid hundreds of
dollars for it....and the bad part was that everybody was issued the
identical 900 number of somebody else, with only an extension
distinguising their 900 number from other customers.
If imitation is the best form of flattery, Lapre may have been
flattered when David Spade did a spoof, impersonating his already
over-the-top camera personality on Saturday Night Live. But SNL
did this skit for a reason, and it wasn't because they believed Lapre
was a legitimate businessman.
Lapre's operation was run out of Arizona, where he ran into may legal
troubles, including violating the state's Consumer Fraud act, before he
eventually filed for bankruptcy.
Perhaps you were one of the people that fell victim to Don Lapre's
marketing practices....if so, don't feel bad, sd many others did
too. If nothing else, you can chalk it up to a lesson learned
from the School of Hard Knocks.
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