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Multilevel
Marketers - Forever Living
Forever Living
Forever Living
is the world's largest grower of aloe vera and
the world's largest bee keepers. They have been in existence
for 25 years now out of Scottsdale, AZ. They manufacture natural-based
products from aloe vera and the bee hive.
The company was
formed in late 1978 by Karl Jensen and Rex
Maughn to market Aloe Vera based products (nutritionals and
cosmetics/skin care). In 1981, Forever Living acquired Aloe Vera of
America and that gave them a huge boost.
The company has
a very small loyal following here in the U.S.
and is doing quite well internationally. The products have expanded
into other types of nutritionals (ie bee products and other herbs) as
well as last I heard water and air filtration products.
The company
IMHO is very reputable and is really the pioneer
of Quality Aloe Products. I believe Mr. Maughn holds a significant
position on the National Aloe Science council and they own their own
fields and processing equipment and hold particular patents of
stabilization that make their products unique.
The product
prices are competitive in the MLM industry but a
little high compared to conventional retail. As mentioned above though
they do have a unique patented stabilization process that IMO makes a
big difference as to the potency of the Aloe content, which is the
distinguishing factor. This has been supported by independant results
published in the past by the National Aloe Science Council which is an
Aloe industry group set up for standardization and upgrading the
industry. I don't know to what extent it is active today if at all.
I also believe
they have a line of aloe products that are used
with animals (horse trainers etc.) and more of a pharmaceutical grade.
The minimum
purchases are no more required than by any other
MLM,
but appear to be promoted as starter kits which have a product
mix.
Their major
growth days were in 1980-1985 which is when the
Aloe Vera craze was in full force.
This 25 year
old company has 4 million distributors in 44
countries.
Their main products include Health& Nutrition, daily care,
skincare, cosmetics and Animal care products. Their specific products
are "Forever Essentials", and "Artic Sea Super Omega 3."
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